By Susan Sweeney CA

Increasing the probabilities of a website's good fortune by way of boosting its skill to attract surfers to forestall on the web site, soak up what it deals, and go back at a later date, this consultant presents templates, checklists, and forms—as good as confirmed suggestions similar to utilizing email, hyperlinks, and on-line advertising—to bring up the variety of preliminary clients and repeat viewers to an internet site. priceless to marketers, small company proprietors, company advertising and marketing managers, and specialists looking information to make their site winning, this source is a crucial device for these attempting to maximize their internet merchandising potential.

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Additional info for 101 Ways to Promote Your Web Site : Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic

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A Web site storyboard can be thought of much like a hierarchical organizational chart in a business. In a typical business structure, the executives sit on top, followed by their subordinates, and so on. 4 are examples of two modified sections of a storyboard layout developed by our office for a client prior to building a Web site. Think of your Web site storyboard like this: You begin with your main page or home page at the top. Under the main page you have your central navigation bar. Each of the navigation options should be available on each page, regardless of where the user is on your site.

Your coupon on their site links to your site, and their coupon on your site links to their site. By offering coupons from your Web site, you also cut down your overhead cost because people are printing the coupons on their own printers, thus not using your paper. Remember that you should have terms and conditions on the coupons that are available for printing. For example, you should have an expiration date. Someone could print a coupon, then visit your store in a year and try to use it. You should try to have the expiration date close to the release of the coupon.

You can use a What’s New page to tell visitors about updates to your company’s products or services. your site they do not have to search through your entire site to find out what is new. If visitors repeatedly find interesting additions in the What’s New section, they will come back to your site on a regular basis to check out what’s new. Without this, they might visit and search through your site and find that nothing is new and they just wasted 20 minutes looking for anything new. Here you can leverage this repeat-traffic generator with permission marketing by asking if visitors would like to be notified via e-mail when you’ve added something to the What’s New section.

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